How Custom Packaging Can Boost Sales

Good packaging is suggestive and informative. Technical details and cool creativity are blended keeping the target audience in mind. A well-crafted one is also enticing enough for a first impression and consumer perception. You stand out from the competitor crowd while buyers link your business with quality when the custom packing is top tier. 

Personalized packaging can take you one more step ahead! The global custom packaging market size was anticipated to touch $32.57 billion in 2021 and is expected to hit $51.74 billion by the end of 2030 rising at a CAGR of 5.28% from 2022. They improve brand awareness, give shoppers the satisfaction their eyes seek and offer high market value. These are especially critical for all product-based businesses like chocolates or skincare. Look at how tailor-made packaging can ensure better profit. 

How is Packaging Associated with Sales?

Studies have found that a whopping 72% of customers’ purchasing decisions are influenced by branded packaging. So, try to make the most of the technical capabilities of a trusted vendor to help choose the correct material, automation and system design along with boosting the speed and efficiency of the packing operation.  Wondering how these could boost your revenue? Here’s a look.


The legitimacy, quality and integrity of a product are reflected in the packing. Unique packs, print and tone represent your brand well and convey crucial data. These can get potential buyers to check out the products and finally reach out for their wallets. 

Custom Packaging Sustainability 

A report found that 66% of consumers would spend more on a product if it comes from a sustainable brand. This is because it goes way beyond ‘green’ and involves economic and social aspects too. Create eco-friendly packaging that will increase the life cycle assessment and life cycle inventory to lower the overall environmental impact. Now put this out on social media and press releases to show potential buyers what you stand for. Most will be happy to be a part of the change and invest in your cause. 

Seasonal Custom Packaging

Holiday-themed packaging brings in a fresh touch. They boost the unboxing experience too. Tempting colors and graphics can add to the celebrations. It is also the right time to test new trends and variations. Simply go ahead and dip your toes into smart packaging. Buyers would love to bask in true holiday flavors and invest in your brand. 


Eye-catching packaging instantly creates a psychological connection. This can also reassure a consumer that their purchase decision is correct. The materials used to pack a product can impact the buying choice of 67% of Americans. Keep it simple, pick a trendy box type and put a beautiful font. The colors and finishing must be aesthetic. Try to include exciting themes and shapes. This way most products on the shelf will stand out. 

An unattractive loose packaging can force your customers to buy from competitors. Work with the best engineers who can offer value-added consulting. Ensure they have a low carbon footprint and use more recyclable materials. Lastly, long-term human health, affordability and safety should be the top priorities.