Package Requirements Evaluation
As a product packaging company, our goal is to develop or improve your package to provide the proper level of protection, brand enhancement and utility. Whether a new launch or a mid-life kicker, our packaging engineers and specialists will work with your team to analyze and provide a package with the following considerations.
Does the product require protection from mechanical shock, vibration, electrostatic discharge, compression, temperature or other environmental factors during distribution?
What is the shelf life for the package? Does it need a barrier to oxygen, water vapor, or dust? Will a modified or controlled atmosphere improve sales? The package should keep contents clean, fresh, sterile and safe for the duration of the intended shelf life.
Products may need to be grouped together in one package for storage and selling efficiency. Club Stores offer promotional sales channels across product lines that require unique package design and supply chain considerations. Liquids, powders, and granular materials all need unique containment features.
Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. With pharmaceuticals, food, medical, and chemical products, some types of information are required by government legislation. Some packages and labels may be used for track and trace purposes. Most items include their serial and lot numbers on the package. Food products, medicine, and some chemicals include an expiry/best-before date on the packaging. Recyclability is also indicated with a unique material symbol.
The packaging is the first thing a consumer will see. Graphic and physical design are critical to branding and imaging. Marketing communications are applied to the surface of the package and the point of sale display. Most packaging is designed to reflect the brand's message while highlighting the benefits to the consumer.
Packaging can play an important role in securing a product. Tamper resistance and evidence features can prevent contamination and indicate whether the package has been disturbed. Packages can be engineered to reduce pilferage theft and resale. Anti-counterfeiting technology and electronic article surveillance (RFID) tags can also be used to reduce product diversion and loss.
Packages can have added features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, using, dispensing, reusing, recycling, and disposal.
Packaging is used to go beyond marketing to brand positioning, with the materials, colors and design chosen to build or expand brand development. The advent of the digital age has made this aspect of packaging a growing importance.
A good product packaging company is in tune with your needs and product goals. At SPS, we can create custom product packaging to help elevate your company and product above competition.