Your Package
Graphic Design for Packaging that Sells
Great graphic design for packaging doesn’t just help get new customers and sales. Quality packaging keeps customers loyal to your company and products by reinforcing your brand. SPS looks at the whole package by developing a graphic design that will stand out among your competitors.
We consider cost, production requirements, equipment speed, and labor input throughout the graphic design and packaging process to ensure your packaging is both beautiful and practical.
Why Graphic Design Matters in Packaging
Think about a recent purchase. Why did you choose that specific brand? Was it an impulse buy or something you genuinely needed?
The odds are it stood out because the packaging was interesting, or it had the information that you needed.
When done correctly and creatively, graphic design packaging ultimately sells a product. It’s more than just putting a logo on a package. Strong packaging graphics:
We take the time to learn about your business and target consumers. Since many customers choose to comparison shop, we focus on what message to communicate so consumers are drawn back to your product time and time again.
- Grab attention
- Communicate brand values
- Reinforce product quality
- Influence purchasing behavior
In retail, eCommerce, and beyond, effective graphic packaging for eCommerce and physical retail provides a competitive edge. The SPS graphics team can deliver art and support tailored to today’s fast-paced sales channels.
Custom Branding for Shrink Packaging and More
SPS understands that your primary goal is to get sales efficiently and economically. We have over 55 years of industry experience to help you achieve that goal by boosting brand recognition and awareness.
Whether you’re looking for printed shrink bags, shrink bundling film, shrink sleeves, shrink bands, printed pouches, or custom printed tape, we bring form and function together to enhance your packaging.
We also offer printed shrink bundling, full shrink enclosures, and custom printed tapes outside of shrink applications. These elements help unify your branding across product lines and packaging types.
Our Approach to Packaging Graphics Design
We take the time to learn about your business and target consumers. Since many customers choose to comparison shop, we focus on what message to communicate so consumers are drawn back to your product time and time again.
By combining creative vision with deep production knowledge, we help you:
- Build brand recognition
- Improve packaging efficiency
- Strengthen shelf impact
Get to know SPS. You’ll understand why we are the Whole Package!
Graphic Design for Packaging FAQs
Graphic design for packaging is the process of visually designing product containers — such as cartons, pouches, shrink sleeves, bags, or labels — to attract attention, communicate brand identity, and influence buying decisions.
Packaging is often a customer’s first interaction with your brand. Strong design makes your product stand out and reinforces key brand values, helping customers remember and return to your product.
Industries like food and beverage, pharmaceuticals, and eCommerce benefit greatly from custom packaging design that meets regulatory, branding, and logistical requirements.
Yes! SPS specializes in shrink bag branding, printed shrink sleeves, and offers packaging prototypes to help you test and refine your product visuals before full-scale production.
We balance creative quality with production efficiency, ensuring your packaging meets cost, speed, and labor requirements without sacrificing shelf impact.
About Shrink Packaging Systems (SPS)
At Shrink Packaging Systems (SPS), we deliver comprehensive packaging solutions that drive productivity and enhance your bottom line. Since 1970, we’ve offered a unique combination of high-quality materials, cutting-edge equipment, and expert support tailored to your specific needs. From innovative packaging designs and sustainability initiatives to in-depth productivity analysis and equipment enhancements, we ensure your operations run smoothly and efficiently. Our dedicated team works closely with yours, providing personalized service and solutions for industries ranging from food and beverage to pharmaceuticals and eCommerce.
Contact us today to learn how SPS can elevate your packaging operations!
