Privacy Policy

Effective Date: August 05, 2026
Last Updated: August 17, 2026

1. Introduction

Shrink Packaging Systems (“SPS,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit [https://www.sps70.com/], submit a website form, request information or a quote, or otherwise communicate with us.

Our website provides information about wrapping and flexible-packaging solutions. We provide integrated packaging solutions designed to protect product(s), reduce costs, and enhance supply chain efficiency.

By using this website, you acknowledge the practices described in this Privacy Policy. Where consent is required, optional analytics and marketing technologies will only be activated after you make the appropriate selection through our cookie banner.

2. Information We Collect

Information You Provide to Us

We may collect information that you voluntarily provide through contact forms, quote requests, emails, telephone calls, or other communications, including:

Your name.
Company name.
Job title.
Email address.
Telephone number.
Mailing or business address.
Product, equipment, packaging, or service requirements.
Information included in a request for information or quotation.
Files, specifications, drawings, or other materials you choose to submit.
Any other information you voluntarily provide.

Please avoid submitting sensitive personal information unless it is specifically requested and necessary for us to respond to your inquiry.

Information Collected Automatically

When you visit the website, we and our service providers may automatically collect certain technical and usage information, including:

Internet Protocol address.
Browser type and version.
Device type.
Operating system.
Approximate geographic location.
Referring website or marketing source.
Pages viewed.
Dates and times of visits.
Links, buttons, and website features used.
Scrolling, navigation, and other website interactions.
Cookie and similar technology identifiers.
Form, campaign, or marketing interactions.

Google states that the default Google Analytics implementation may collect session statistics, approximate geolocation, browser information, and device information.

3. How We Use Information

We may use information for the following purposes:

To respond to inquiries and quote requests.
To provide information about our products and services.
To communicate with prospective and existing customers.
To evaluate packaging, equipment, or service requirements.
To process and maintain business records.
To operate, maintain, and improve the website.
To understand how visitors find and use the website.
To improve website content, navigation, and usability.
To measure the effectiveness of marketing activities.
To maintain sales and marketing contact records.
To prevent spam, fraud, abuse, and security incidents.
To comply with legal, regulatory, contractual, and recordkeeping obligations.
To establish, exercise, or defend legal claims.

4. Cookies and Similar Technologies

We use cookies and similar technologies to operate the website, remember visitor preferences, protect website forms, analyze website activity, and support our sales and marketing efforts.

Cookies are small data files stored on a visitor’s browser or device. Some cookies are essential to website operation, while others are optional.

Our cookie preference center provides the following categories.

Necessary Cookies

Necessary cookies support functions required for the website to operate securely and correctly. These may include:

Remembering your cookie preferences.
Maintaining website or server sessions.
Protecting forms against spam and automated submissions.
Supporting security features.
Supporting WordPress login and administrator functionality where applicable.
Maintaining language or interface preferences where applicable.

Necessary cookies cannot be disabled through our cookie preference center because certain website features may not function correctly without them.

Analytics Cookies

With your permission, we use Hotjar to help us understand how visitors navigate and interact with the website.

Hotjar may collect information about:

Pages visited.
Navigation patterns.
Clicks and scrolling behavior.
Browser and device details.
Repeat visits.
Session-related interactions.
Feedback, surveys, or similar responses where those Hotjar features are enabled.

Hotjar states that its tracking code uses first-party cookies as well as local and session storage to support its functionality.

Hotjar may also provide tools such as heatmaps and session-related interaction insights. Hotjar states that keystroke data is suppressed by default unless a website owner deliberately configures permitted elements to be collected.

Hotjar is inserted directly into the website and will only run when you consent to the Analytics category.

Marketing Cookies

With your permission, we use Google Tag Manager to activate Google Analytics and SharpSpring/Constant Contact Lead Gen & CRM.

Because these services are deployed through the same Google Tag Manager container, our current cookie preference system cannot enable or disable them separately. They are therefore controlled together under the Marketing category.

Google Analytics

Google Analytics helps us understand website traffic and visitor activity, including:

Numbers of visitors and sessions.
Pages viewed.
Referral sources.
Approximate geographic region.
Browser and device information.
Website interactions.
General traffic and usage trends.

Google requires website operators using Google Analytics to disclose its use and explain how it collects and processes data.

Google Analytics is activated through our Marketing category because it shares a Google Tag Manager container with our marketing automation service.

SharpSpring/Constant Contact Lead Gen & CRM

SharpSpring/Constant Contact Lead Gen & CRM helps us understand engagement with our website and marketing communications.

Depending on your interactions, this service may process information such as:

Referral sources.
Pages visited.
Repeat visits.
Marketing campaign activity.
Email interactions.
Website form submissions.
Device and browser information.
Marketing identifiers.

When you identify yourself by submitting a form or interacting with a tracked communication, some prior or future website activity may be associated with a sales or marketing contact record.

Google Analytics and SharpSpring will not run unless you enable the Marketing category.

Changing Your Cookie Preferences

You may use the cookie banner or Cookie Settings control to:

Allow all cookies.
Reject optional cookies.
Enable or disable available optional categories.
Change or withdraw your preferences later.

Necessary cookies remain enabled regardless of your selection.

Changing your preferences affects future data collection. It may not automatically delete cookies already stored in your browser or information previously collected.

You may also delete or block cookies through your browser settings. Blocking necessary cookies may affect website operation.

5. Google reCAPTCHA

Our website forms may use Google reCAPTCHA to help distinguish legitimate visitors from automated submissions and protect the website against spam, fraud, and abuse.

Google describes reCAPTCHA as a security service that uses risk-analysis techniques to distinguish humans from bots.

When reCAPTCHA operates, Google may receive technical and interaction information such as:

IP address.
Browser and device information.
Website interaction information.
Referring page.
Security and risk-analysis signals.

We treat reCAPTCHA as necessary website-security functionality where it is required to protect a form. Google’s own privacy policy and terms apply to Google’s processing of information through reCAPTCHA.

6. Website Maps

Our website includes a coverage map built with an OpenLayers-based mapping interface and map information provided by OpenStreetMap.

When the map loads, your browser may connect to an external map or tile service. That service may receive technical information such as:

Your IP address.
Browser and device information.
The requested map tiles.
The page containing the map.
The date and time of the request.

The map configuration reviewed for this website does not appear to request or automatically track the visitor’s precise device location.

The privacy practices of external map providers are governed by their respective policies.

7. How We Disclose Information

We may disclose information to service providers and other parties that assist us with:

Website hosting and maintenance.
Website development.
Form processing.
Analytics and user-experience measurement.
Marketing automation.
Customer relationship management.
Email and business communications.
Information technology and cybersecurity.
Spam, fraud, and abuse prevention.
Legal, accounting, insurance, or professional services.

We may also disclose information:

When required by law, regulation, subpoena, court order, or governmental request.
To investigate or prevent suspected fraud, abuse, or illegal activity.
To protect our rights, property, users, employees, or others.
In connection with a merger, acquisition, financing, restructuring, asset sale, or other business transaction.
With your direction or consent.

Service providers may only use information as permitted by their agreements with us and applicable law.

8. Sale, Sharing, and Targeted Advertising

The business does not sell or share personal information

We do not sell personal information for monetary compensation.

We do not knowingly share personal information for cross-context behavioral advertising or targeted advertising as those terms may be defined under applicable privacy laws.

9. Legal Bases for Processing

Where laws such as the UK GDPR or European Union GDPR apply, we may process personal data under one or more of the following legal bases:

Consent: For optional analytics and marketing technologies.
Legitimate interests: To operate and secure the website, respond to business inquiries, improve our services, and maintain business relationships.
Contractual necessity: To take steps requested before entering into a contract or to perform an existing contract.
Legal obligation: To comply with applicable laws and recordkeeping requirements.
Legal claims: To establish, exercise, or defend legal rights.

You may withdraw consent for future optional cookie use through Cookie Settings.

10. Data Retention

We do not currently use a fixed deletion schedule that applies to all categories of information. Instead, retention periods vary based on the nature of the information, the purpose for which it was collected, the status of the business relationship, and applicable legal, contractual, accounting, and recordkeeping requirements.

Website inquiries and prospective-customer information maintained in SharpSpring/Constant Contact Lead Gen & CRM are generally retained while the applicable account remains active and are not routinely manually deleted. We also generally retain inquiries, quotations, prospect information, and customer and business records rather than deleting them on a routine schedule.

We may retain information for the duration of a business or prospective-business relationship and afterward for as long as reasonably necessary for legitimate business and relationship-management purposes, including:

Responding to and maintaining a record of inquiries.
Preparing, maintaining, and following up on quotations.
Maintaining customer and prospective-customer relationships.
Fulfilling and documenting contractual obligations.
Maintaining financial, accounting, tax, and other business records.
Meeting legal, regulatory, and recordkeeping requirements.
Resolving disputes and establishing, exercising, or defending legal claims.
Protecting our website, systems, and business.

Retention is subject to applicable law and valid privacy or deletion requests. When we receive a valid deletion request, we will evaluate and respond to the request in accordance with the privacy protections described in this policy and any applicable exceptions or legal obligations that require or permit us to retain certain information.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. Visitors provide information through the internet at their own risk.

12. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

Request access to personal information we maintain about you.
Request correction of inaccurate information.
Request deletion of certain information.
Request a portable copy of certain information.
Object to or restrict certain processing.
Withdraw consent.
Opt out of certain sales, sharing, profiling, or targeted advertising.
Request information about categories of information collected or disclosed.
Appeal a decision concerning a privacy request.
Lodge a complaint with an applicable privacy authority.
Be free from unlawful discrimination for exercising your privacy rights.

Not all rights apply in every jurisdiction.

To submit a privacy request, email sales@sps70.com or contact us using the other details in the Contact Us section. We may need to verify your identity before completing a request. Authorized agents may be required to provide evidence of their authority.

13. California Privacy Rights

SPS extends the privacy protections described in this section to California residents and visitors. These protections are provided as part of our privacy practices and are not intended to state or imply that SPS is legally subject to the California Consumer Privacy Act or any particular California privacy law.

Subject to applicable limitations and exceptions, California residents and visitors may ask SPS to:

Provide access to or information about personal information: Request access to personal information we maintain about you and information about the categories of personal information we collect, use, or disclose.
Delete personal information: Request deletion of certain personal information we maintain about you.
Correct personal information: Request correction of inaccurate personal information we maintain about you.
Provide information about collection and disclosure practices: Request information about categories of personal information collected and categories of recipients to whom personal information has been disclosed.
Opt out of sale or sharing: Request that SPS not sell or share personal information for purposes covered by this privacy protection. As described in Section 8, SPS does not sell personal information for monetary compensation and does not knowingly share personal information for cross-context behavioral advertising or targeted advertising.
Provide a portable copy: Request a portable copy of certain personal information where reasonably applicable.
Receive non-discriminatory treatment: Exercise the privacy protections described in this section without unlawful discrimination or retaliation.

To submit a California privacy request, email sales@sps70.com. Please describe the nature of your request and provide enough information for us to identify the records involved. We may need to verify your identity before completing a request. If you submit a request through an authorized agent, we may require evidence that the agent is authorized to act on your behalf.

14. Email and Marketing Communications

You may unsubscribe from promotional emails by:

Selecting the unsubscribe link in the email.
Updating your communication preferences where available.
Contacting us directly.

Even after you opt out of promotional communications, we may continue sending non-promotional messages concerning:

An inquiry or quote request.
An existing transaction.
Customer support.
Account or service matters.
Security.
Legal notices.
An ongoing business relationship.

15. Children’s Privacy

This website is intended for business and commercial users. It is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

Where a higher minimum age applies under local law, we do not knowingly collect information from children below that age without legally valid authorization.

16. Third-Party Websites

The website may contain links to third-party websites, platforms, or resources.

We do not control and are not responsible for the privacy, security, availability, accuracy, or content of third-party websites. You should review the privacy policy of any external website before providing information to it.

17. International Data Processing

We and our service providers may process or store information in the United States and other countries.

Privacy laws in those jurisdictions may differ from the laws where you live. Where required, we use or require appropriate safeguards for international transfers of personal data.

18. Contact Us

Questions, concerns, general inquiries, and privacy-rights requests may be directed to:

Shrink Packaging Systems
15 Progress Street,
Edison,
NJ 08820
United States

Telephone: (800) 944-9689

Email: sales@sps70.com
Privacy Requests: Privacy-rights requests may be submitted to sales@sps70.com.